Our work

The launch of Benari Jewelers' redesigned storefront offered a significant opportunity for brand expansion. They sought to align their image with their modern space and capture the attention of a new generation of customers.

Our solution?

Pure gold.

Inspired by current fashion trends and the richness of their identity, we created a bold, integrated campaign that redefined their brand and pushed them into a world of golden possibilities. In just one day, our award-winning team captured stunning photography and cinematic video assets, perfectly blending elegance and edge.

The result? A fully integrated campaign that captured Benari Jewelers in its purest form, positioning them as a leader in modern luxury—and paving the way for their next chapter.

Hearts On Fire and Mémoire saw a powerful opportunity to enhance their retailers' experience through impactful visuals that truly showcased the brilliance and timelessness of their diamonds.

Our solution?

Refinement.

We orchestrated a photoshoot that highlighted the distinct characteristics of the brand while balancing modern luxury with timeless elegance, ensuring the assets felt aspirational yet accessible. Each image was meticulously crafted to serve as versatile co-op marketing materials, allowing retailers to seamlessly incorporate them into their digital promotions.

The result? A visually stunning campaign that empowered retailers to elevate their own marketing while reinforcing the prestige of Hearts On Fire and Mémoire.

Fink's Jewelers came to us with a challenge: they were entering a new market and needed to stand out with a cutting-edge creative campaign.

Our solution?

Dance.

What better way to inspire action than through movement? Thus, the "Make You Dance" campaign was born. With cinematic visuals and choreography that embodied expressions of love, confidence, and self-reliance, we created a campaign that was both unforgettable and unique.

The result? We established Fink's Jewelers as the new kid on the block to watch—and picked up a Regional Emmy win along the way.

As National Rarities continued to expand, they recognized the opportunity to refine their brand identity to fully reflect their established expertise and stellar reputation. This evolution would ensure their brand consistently matched the high caliber of their service offerings and positioned them for sustained growth.

Our solution?

A facelift.

We elevated National Rarities with a comprehensive brand refresh that redefined their visual and verbal identity. From a polished logo to tailored messaging, every element was designed to exude professionalism and modernity while preserving their trusted reputation.

The result? A sophisticated new look that resonated with high-end retailers, elevated their market presence, and positioned National Rarities as the premier partner for jewelry buying events.

Bud’s Chicken and Seafood came to us hungry for a fresh approach. They wanted to invigorate their market presence and stand out in a crowded space by showcasing their crave-worthy menu with cutting-edge video content.

Our solution?

ASMR.

We teased the senses with ASMR-inspired video to create an experience that extended beyond the screen. With crisp audio and irresistible visuals, we captured every sizzle, crunch and mouth-watering moment to grab attention and spike hunger. 

The result? A video creative that made viewers not just see, but feel the satisfaction of Bud’s Chicken and Seafood. This bold, innovative approach not only highlighted their products—it cemented Bud’s as the go-to spot for a meal that’s as delicious as it is unforgettable.

Building on the success of our 'Main Character' video campaign for Reis-Nichols, we identified an opportunity to enhance brand consistency by creating a cohesive visual language across all platforms. Reis-Nichols could further connect with their audience by ensuring a unified brand experience, leveraging the powerful 'main character energy' we established.

Our solution?

A photoshoot fit for a queen.

We brought the "Main Character" concept to life through a striking brand photography campaign. With dynamic styling, powerful poses, and an emphasis on individuality, we created images that radiated confidence, strength, and elegance. 

The result? A collection of visuals that seamlessly extended the campaign’s narrative, elevating Reis-Nichols’ brand while inspiring their audience to embrace their own main character moment.

James & Williams, a Chicago-based jeweler, wanted their holiday catalog to break beyond the city skyline and resonate with a broader audience. Instead of a traditional studio shoot, they needed a fresh, lifestyle-driven approach—one that showcased their jewelry as a part of life’s most memorable moments, no matter the destination.

Our solution?

Personality.

We crafted a photoshoot that brought the James & Williams collection to life through a series of character-driven vignettes. Each scene transported the jewelry beyond Chicago, placing it in evocative, aspirational settings: an après-ski moment in cozy winter layers, a sun-drenched beachgoer effortlessly adorned in striking pieces, and other distinct environments that celebrated the versatility and timeless appeal of their jewelry.

The result? A holiday catalog that felt both personal and universal, inspiring customers to see themselves—and their own holiday moments—reflected in every piece.

Thomas Markle Jewelers aspired to communicate the full scope of their brand's offerings through a campaign that highlighted their exquisite jewelry and conveyed the wonder and elegance that defines their luxury experience.

So, we explored new dimensions to connect them back to their roots, their audience and their luxury experience.

Our solution?

Fantasy.

We explored new dimensions, transcending reality to create a fantastical representation of the Thomas Markle Experience. From magical landscapes to intricate close-ups of their stunning designs, the campaign captured the imagination of their audience, reinforcing their legacy while introducing a fresh, modern perspective.

The result? A captivating journey into the heart of their brand that intrigued consumers and reignited their connection to Thomas Markle Jewelers.