ADDITIONAL RESOURCES

Cut through the noise with helpful terms, resources and tools.

GLOSSARY OF TERMS

Brand Activation

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The process of engaging consumers through interactive, experiential, or promotional campaigns to build awareness, foster emotional connection and drive action.

Brand Guidelines

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A set of rules and standards that define how a brand’s identity—including its logo, colors, typography, tone and messaging—should be consistently represented across all platforms and communications.

Brand Identity

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The collection of visual, textual and emotional elements that shape how a brand is perceived, including its logo, colors, typography, messaging and over-all personality.

Brand Track

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Service tier that provides creative direction and ideation led by Loudr experts. Strategy and execution are based on industry best practices and data-driven insights. Assets will be created according to our expertise and market research.

Digital Media

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Refers to content distributed through digital platforms such as websites, social media and streaming services via assets like static ads, animated ads, text, audio and video.

Frequency

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Frequencies allow Loudr to identify your business type and customize a strategic marketing approach accordingly. We serve four frequencies: Blue Noise, Red Noise, Black Noise and White Noise.

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Blue Noise serves legacy brands that are well-established in their markets.
Red Noise serves innovative brands and startups seeking to disrupt, take risks and create culture.
Black Noise serves world-renowned brands seeking an agile partner for creative campaigns. ‍
White Noise serves brands seeking white-labeled advertising and merchandising services to top brands.

Integrated Campaign

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A cohesive marketing strategy that combines multiple channels and tactics to deliver a unified message and achieve a common goal.

Pay-per-click (PPC) Advertising

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A digital marketing model where advertisers pay a fee each time their ad is clicked, driving traffic to their website.

Production Track

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Service tier in which your team leads the creative charge, informed by creative and strategic suggestions from Loudr. Assets will be created according to your preferences.

Responsive Design

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An approach to web design that ensures a website's layout and content adapt seamlessly to different screen sizes and devices for an optimal user experience.

Search Engine Optimization (SEO)

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The practice of optimizing a website’s content, structure, and visibility to improve its ranking on search engine results pages and attract organic traffic.

Traditional Media

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Traditional media refers to conventional channels of communication, such as television, radio, newspapers and magazines, used to deliver messages to a broad audience.

HELPFUL LINKS & TOOLS

Blog

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Explore the blog to stay current with articles and insights on web design trends, graphic design tips, social media, how-to guides and more of today’s buzz-worthy topics.

Blog

frequency quiz

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Every brand has a story. Loudr is passionate about helping yours resonate in a way that’s bold, authentic and impactful. Take our frequency quiz to explore how our blend of creativity and strategy can amplify your business.

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ADDITIONAL RESOURCES

GLOSSARY OF TERMS

Brand Activation

Brand Guidelines

Brand Identity

Brand Track

Digital Media

Frequency

Integrated Campaign

Pay-per-click (PPC) Advertising

Production Track

Responsive Design

Search Engine Optimization (SEO)

Traditional Media

HELPFUL LINKS & TOOLS

Blog

frequency quiz

Amplify your brand